90t becomes the club's Official Asian Betting Partner for the 2026/27 season

The partnership focuses on digital content, social media communications and fan experiences designed to bring Crystal Palace closer to supporters across Asia.

Crystal Palace F.C. and global digital sports entertainment brand 90t have established a partnership for the 2026/27 season. According to details announced by both parties, 90t will serve as the club's Official Asian Betting Partner. The partnership is aimed at expanding their presence across Asian markets, with Southeast Asia identified as a key focus, through digital platforms, social media, football content and fan engagement programmes.

Expanding connections with football fans across Asia

Under the partnership, Crystal Palace F.C. and 90t plan to combine their respective strengths to broaden their reach among fans in the region. Crystal Palace brings the profile of English football and an international following, while 90t focuses on digital channels and communications aimed at audiences across Asia.

The planned activities are expected to go beyond brand visibility. Both parties aim to develop more football content across digital platforms, social media campaigns and more direct forms of fan engagement. This approach is intended to create more regular connections between the club, the brand and football communities in individual markets.

Football remains central to 90t's growth strategy

Scott Douglas, Chief Operating Officer of 90t, said football has always been an important part of the brand's global growth strategy. He noted that English football has a large and passionate fan base across Asia, providing a strong platform for 90t to deepen its connections with football supporters in different countries and markets.

The partnership with Crystal Palace F.C. is therefore seen as the next step in 90t's efforts to expand its international sports partnerships, while also strengthening the brand's presence in the digital sports entertainment sector.

Crystal Palace F.C. targets more fan experiences

On behalf of the club, Chris Woods, Marketing Director at Crystal Palace F.C., highlighted the size and enthusiasm of Asia's football fan community. Crystal Palace expects to leverage 90t's reach in Southeast Asia and other Asian markets to introduce the club to a broader range of supporters.

The two parties also plan to work together on official match-viewing events, club and stadium tours, and exclusive fan engagement activities. These programmes are expected to complement online content with real-world experiences, helping strengthen the relationship between Crystal Palace and its fan communities across the region.

Digital content and real-world activation will shape the partnership's impact

As European football clubs increasingly seek to build a long-term presence in Asia, digital content and fan experiences are becoming as important as traditional forms of promotion. The ability to maintain regular content, adapt messaging to individual markets and organise interactive activities will directly influence the reach and impact of the partnership.

For Crystal Palace F.C., the agreement could help broaden brand awareness and reach more supporters in Southeast Asia and other Asian markets. For 90t, the partnership further reinforces its development strategy within the international sports ecosystem.

Financial terms of the agreement have not been disclosed

The two parties have not disclosed the specific financial value of the partnership. The agreement covers the 2026/27 season. In the next phase, the rollout of digital content, match-viewing activities, stadium experiences and fan programmes will be key factors in assessing the success of the partnership between Crystal Palace F.C. and 90t in Asia.